Pet Food Company Expands into Premium Offline Market, Genis Freeze-Dried Dual-Mix Kibble Ushers in Exclusive Channel Era

💡 Stop feeding blindly! Mixing dry and wet food is not just pouring them together casually. The key lies in considering age and constitution. This comprehensive breakdown will turn you into a Recently, a domestic premium pet food manufacturer announced the launch of its new strategic product—Genis Freeze-Dried Dual-Mix Kibble. This series will adopt an "offline channel exclusive" model, debuting in 328 high-end pet stores and pet hospitals nationwide.

According to the R&D Director, the Genis series employs a "three exclusives + one customization" strategy:
Exclusive Production Line: An independent Class 100,000 clean workshop eliminates cross-contamination with other product lines.
Exclusive Formula: Micronutrient ratios are adjusted based on pet dietary big data from East China, South China, and North China.
Exclusive Service: Paired with a 48-hour response service for in-store nutritionists, offering customized feeding transition plans.
Freeze-Dried Lock-Fresh Technology: A -36°C vacuum freeze-drying process achieves a 41% higher nutrient retention rate compared to traditional extruded kibble, based on actual test data.

Notably, this series features a 28% freeze-dried content, combining chicken freeze-dried chunks and crushed egg yolk to solve the common issues of oxidation and palatability decline in traditional freeze-dried kibble. Experts from the Pet Industry Branch of the China Animal Agriculture Association noted that this model of "regional customization + high-value-added services" may become a new direction for offline pet channels to break free from homogenized competition.