The Rise of Domestic Brands: The Journey from "Made in China" to "Formulated in China"

Once upon a time, imported pet food was synonymous with premium quality. But at major exhibitions in 2026, domestic pet brands have become the undeniable protagonists. In a conversation with CCTV.com, expert Wang Tianfei noted that the production and processing technologies of domestic pet food now lead the world. Whether it's low-temperature baking, freeze-drying, or air-drying processes, Chinese factories have demonstrated exceptional manufacturing capabilities.

Behind the rise of domestic brands lies a comprehensive upgrade of the supply chain. An increasing number of companies are going to great lengths to source natural, organic, high-quality ingredients from various regions, achieving full-chain transparency. It's no longer just about disclosing test parameters; transparency now spans the entire lifecycle of pet food—from raw materials and production to storage and logistics. This mindset of "placing product design within the user's usage scenario" enables domestic pet food to better understand the needs of Chinese pet owners. The success of domestic brands is, in essence, a victory for the local industrial chain and refined operational excellence.